Article Marketing is a type of advertising technique that many businesses use in which they write articles that are relevant to their specific industry or niche. These articles are made available for distribution and publication in the marketplace which help many small businesses advertising budgets stay within and under budget. Each article contains an author or bio box at the bottom that includes references and contact information for the author’s business or service they are trying to educate the reader on. Very well-written content that has a strong call to action has a much higher potential of increasing the authoring business’ credibility within its marketing automation for lead generation as well as attracting new clients.
Article marketing has been used by many professionals for nearly as long as mass print has been available. In paper-print form (as opposed to online forms), article marketing is utilized commonly by business owners as a means of obtaining free press space. A small business owner would provide useful content to the newspaper free of charge, and in return the newspaper prints the business’ contact information with the article. Because newspapers and other traditional media are expected to present content on limited budgets, this agreement is generally advantageous for all parties involved.
For example, an accounting firm may automate lead generation itself by writing an article entitled “The Top 10 Ways to Avoid Being Audited” and offering it to the local newspapers several weeks prior to tax season. Similarly, a roofing company may offer radio stations a concise article entitled “How to Avoid Ice Damage to Your Roof this Winter” shortly before the winter season. Also a lawn care service may offer a few articles on how to make sure you have a lush, green lawn for spring, and provide this information in the fall to allow time for the lawn to be prepared for the upcoming growth season.
We have helped many business just like your brainstorm and create content and ideas for free reports to give in exchange for an email and name on a businesses website. A few more examples would be something like “Top 5 Mistakes Home Buyers Make” as a realtor this is something you could create and give away for free. This not only brands you as an expert but also allows you to build a list that you can then build and strengthen a relationship with over time. A great report that we helped another client is called “7 Massage Myths Debunked” which our client gives away for free to build his credibility in his area, in turn attracting newer clients and repeat business.
With the rise of online presence and internet marketing, article marketing has made a move to the online world as well and has helped small business advertising by leaps and bounds. As in traditional forms of media, online article marketing has served the dual role of providing publishers with what amounts to free content, and advertisers with similarly free advertising.
The website where an author can post an article is known as an article submission site or directory. The primary reason an author can post an article without cost is that the directory owner places advertising on each article page and collects the revenue generated from the advertising. The article submission site gradually increases its own search engine popularity as more articles are posted; benefitting both the author and the directory owner with increased visitor numbers and therefore article page views.
However unlike the off-line version, there are additional dimensions to lead generation marketing automation. Most notable among the differences is the use of articles for search engine optimization. Articles are written to target particular keyword niches, and distributed to content publishers that cater to those markets. Authors are able to target their audience with informative content, sent to an already-interested group of readers.
Many online article marketers enjoy the low cost of this type of advertising and so have written hundreds and sometimes thousands of articles. One online article writer has written 12,900 articles. These prolific article authors also enjoy abundant back links (i.e., links pointing back to the business’ website). When the articles are distributed via RSS, the exposure to the authoring business and number of back links is increased greatly.
Here at Global Online Marketing Consulting we have completed many years of article marketing campaigns, much with great success. Much of the content that we create, provide and or post for ourselves and our clients does rank on page one of most searc engines.
We are very educated on the top 25 article submission sites and know that not all submission sites are created equally, sites have different page ranks, amount of readers in their rss feeds and rules for submission. We recommend manually submitting to the top 10-15 sites, and then put the rest of your submissions on automation.
During our one on one consultation with you we recommend the best action that you can get the best results, based on your time and budget.
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